VIKA

Kha's blog

  • SEO Basics
  • Link Building
  • Content Marketing
  • Keyword Research
  • Social Media
You are here: Home / SEO Basics / SEO Guideline for Developers 2018 (Basic)

SEO Guideline for Developers 2018 (Basic)

15/05/2018 By Kha Nguyen 11 Comments

Help Google crawl new content

Recommended actions:

  • Make sure that Googlebot can crawl new content, JavaScript, CSS, and image files by using the Fetch as Google tool.
  • Check and test Robots.txt using Search Console.
  • Submit sitemap to Google Search Console

seo-guideline-2018

Meta Title

A <title> tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> element of the HTML document. You should create a unique title for each page on your site.

  • The most effective page titles are about 10-70 characters long, including spaces.
  • Keep your titles concise and make sure they contain your best keywords.
  • Each page should have its exclusive title. No duplicates.
  • We must ask client to supply Title for custom pages

meta-tags

Meta Description

A page’s description meta tag gives Google and other search engines a summary of what the page is about. Like the <title> tag, the description meta tag is placed within the <head> element of your HTML document

  • Meta descriptions are useful because they often dictate how your pages are shown in search results.
  • For optimum effectiveness, meta descriptions should be 160-300 characters long.
  • Your meta descriptions should be concise and contain your best keywords
  • Make sure each page of your website has its meta description.

Meta Keywords

Meta keywords are words or phrases that pertain to your site’s content. In the past, people have tried to take advantage of this tag so now it does not affect Google search rankings the way that it used to.

However, meta keywords still crucial to Bing Search Engine.

Write URLs for SEO

  • Clean URLs

A page’s URL is an integral part of its user experience and SEO. In fact, it is the first thing search engine crawlers see and, ideally, it tells them a lot regarding the page and its content.

That means your URLs need to be clean, comfortable to read, descriptive and free of URL parameters.

Take two URLs for example:

https://www.example.com/category/index.jsp?category_id=123&product_id=456&referrer=789

https://www.example.com/category/product-name

  • Optimized URLs

The structure and words you use in your URLs are also essential for SEO. The URL’s path helps search engines understand the page’s relationship and importance to the rest of the site.

A well-optimized URL structure has the following elements:

  • Short and descriptive (115 characters)
  • Hyphens instead of underscores
  • Keywords used at the beginning

Headings

Use heading tags to emphasize important text. Multiple heading sizes (H1 – H6) used in order create a hierarchical structure for your content, making it easier for users to navigate through your document

  • H1

There should always be only one H1 style applied on a page. The H1 is typically the main title and is located in the upper third of a page.

You can include keywords in your headings.

  1. The initial heading (<H1>) should include your best keywords.
  2. The h1 tag will be similar to your title tag and not be duplicated from other pages (H1s)
  3. The h1 tag will be the title of your blog post or article.
  4. For category pages, this should be the Category Name
  5. For product pages, this should be the Product Title
  6. H1 should be < 70 characters
  • H2

The h2 tag can be used multiple times, as long as it makes sense. It is a hierarchical structure, so before you use H3, you should have used H2. However, you can go back and use H2 after you have used H3

  1. H2 tag should include your keywords.
  2. H2 tags should always appear below H1’s
  3. H2 can be used for Page Title, Product Name, Product Category or important text.
  4. For category pages, this should be the Product Name
  5. For product pages, this should be the Product Featured Title
  • H3 and beyond

Multiple H3’s can be allowed on a page and commonly serve. The H3 tag can be used for other Sub Product Category, Product Information, Widget Title…

301 Redirects

Using redirects on your old pages pointing to your new pages will make sure that users not only wind up in the right place, but that search engine spiders do too.

IMPORTANT

Highest – When possible, it is preferred that any existing URLs for site pages be kept.

KEEP link structure if it is good – EX: www.store.com/clothing/red-shirt.html

Discard link structure if it is bad – EX: www.store.com/redshirt2.php?=123be-sku-12?

If this is not possible, make sure to coordinate map out the entire sitemap for all current pages and establish 301 redirects. 301 redirects will require an import sheet. This can be unique based on project needs, and a plan will be developed early in the project.

Canonicalization

A canonical link tag is an HTML element that helps webmasters prevent duplicate content issues by specifying the ”canonical” or ”preferred” version of a webpage as part of search engine optimization. Additional URL parameters can be added if handled using techniques described here.

Dealing with www and index pages.

By default, all of the following URLs should redirect to https://www.example.com

https://example.com

https://example.com/index.(.*)

https://www.example.com/index.(.*)

There may be cases where a website owner prefers to use the non-www version or a subdomain as their root domain. That is fine as long as all other versions redirect to that chosen version.

Dealing with trailing slashes

URLs may have a trailing slash “/” at the end. Sometimes they do not. The server should always redirect to one or the other. Ideally, the version with the slash is preferred.

Example:

http://www.wildfang.com/careers should 301 redirect to http://www.wildfang.com/careers/

Note that this is not an issue with root URLs, such as www.example.com. A slash will never appear at the end of that URL.

Canonicalizing subpages

A product page on an e-commerce website that is accessible at three different URLs is not a good idea.

canonical-tags

The example demonstrates a problem stemming from the CMS architecture. Ideally, there should only be one URL.

/product/reebok-black-crossfit-shoe/ET256/

/shoes/product/reebok-black-crossfit-shoe/ET256/

/shoes/fitness/product/reebok-black-crossfit-shoe/ET256/

In this case, where categories and subcategories appear to be constantly changing, the best URL to use is /product/reebok-black-crossfit-shoe/ET256/.

No other URLs should open this page. It is okay to add parameters to the URL. For example, the existence of the following URLs is okay if the canonical link tag is used.

/product/reebok-black-crossfit-shoe/ET256/

/product/reebok-black-crossfit-shoe/ET256/?cat=shoes

/product/reebok-black-crossfit-shoe/ET256/?cat=shoes&subcat=fitness

For each of the URLs above, what’s called the canonical link tag should be added to the <head> section of the page.

The purpose of the canonical link tag is to tell search engines which version of a URL to index. As mentioned earlier, the version of the URL that we want to index is /product/reebok-black-crossfit-shoe/ET256/.

In this case, the canonical link tag should look like this on all 3 of the above URLs:

<link href=”http://www.example.com/product/reebok-black-crossfit-shoe/ET256/” rel=”canonical” >

Optimize images

The “alt” attribute allows you to specify alternative text for the image. It’s important. We suggest adding ALT text to your images so that it’s easier for search engines to index them.

Search engines don’t physically see images the way people do. ALT text is an option that allows you to specifically describe the image.

  • Make sure your website images have their own specific ALT text.
  • ALT text should include keywords
  • Use standard image formats (JPEG, GIF, PNG,…)
  • Images size need to < 100 KB

PageSpeed

Website speed has a huge impact on performance, affecting user experience, conversion rates, and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted, and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

search-engine-optimization-guideline

Like with desktop, the time it takes a mobile page to load is an important mobile ranking factor. Your mobile/responsive website must deliver and render the “above the fold” content in under one second.

  • Eliminate render-blocking JavaScript and CSS in above-the-fold content
  • Leverage browser caching
  • Avoid landing page redirects
  • Enable compression
  • Reduce server response time

Optimising <iframe>

It’s hard for search engines to index pages with frames since it does not follow the standard layout for a website.

You should avoid the use of frames when optimizing your website. If we have to use this, Google Maps and Youtube’s iframe is allowed.

Filed Under: SEO Basics

Comments

  1. Sofa Phát Đạt says

    06/06/2018 at 00:38

    Đánh dấu!!!

    Trả lời
    • Kha Nguyen says

      08/06/2018 at 16:44

      Cám ơn bạn!

      Trả lời
  2. Web rẻ says

    07/06/2018 at 18:15

    Chấm lưu lại cho dev đọc.

    Trả lời
    • Kha Nguyen says

      08/06/2018 at 16:44

      Cám ơn bạn!

      Trả lời
  3. Digital Marketing says

    08/06/2018 at 08:07

    Hóng phần nâng cao cho Devs

    Trả lời
    • Kha Nguyen says

      08/06/2018 at 16:45

      Mình đang viết thêm, bạn nhớ đón xem nha!

      Trả lời
  4. dich vu lam seo says

    08/06/2018 at 13:39

    Guide cơ bản nhưng mà chi tiết quá. Cám ơn bạn đã gom lại thành 1 bài.

    Trả lời
    • Kha Nguyen says

      08/06/2018 at 16:45

      cám ơn bạn

      Trả lời
  5. Jame Schiffer says

    30/11/2018 at 09:29

    Hey,

    Are you presently considering enhancing positioning in google?

    We are supplying all-in-one PBN creation services

    PBN is a “Private Blog Network”, it really is a excellent tool for your own Website seo needs.

    The ins and outs:

    We buy robust domains with effective back-links and make top quality network for clients. We ensure that all your domain name will have clear inbound link profile and at least one backlink from authority websites like:

    Forbes
    CNN
    Entrepreneur
    NYTimes
    etc

    What you will get

    Domain research and ordering

    Web host with unique Ip address/DNS/Location for each and every domain name

    WordPress platforms installation and setup

    Content adding

    Bot blocking

    The retail price begins at $50 for each site.

    Please send us a message to our email if you are interested: friscarialtoni@gmail.com.

    Please note: This e-mail was sent from a notification-only address that cannot accept incoming e-mail. Please do not reply to this message.

    Trả lời
    • Kha Nguyen says

      30/11/2018 at 10:45

      Thank you Jame!

      Trả lời
  6. caothuyluctlp says

    02/12/2018 at 21:49

    Hello there, I found your web site via Google even as looking for a
    related topic, your website came up, it seems
    to be great. I’ve bookmarked it in my google bookmarks.

    Hello there, just became aware of your blog thru Google, and found that it is really informative.

    I am going to watch out for brussels. I’ll be grateful in case you proceed this in future.
    Numerous other people will be benefited out of your writing.
    Cheers!

    Trả lời

Trả lời Hủy

Email của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *

Tìm kiếm

Bài viết mới

  • Cá ngừ đại dương chấm mù tạc, ăn rồi mới biết…quá ngon
  • Liên kết nội bộ (Internal Link): Sức mạnh tăng thứ hạng SEO (Phần 2)
  • Khôi phục lưu lượng truy cập & thứ hạng SEO khi làm website mới
  • SearchEngineLand.com đã bị Google loại khỏi kết quả tìm kiếm
  • Thống kê Google Search Console hiển thị trực tiếp trong kết quả tìm kiếm cho chủ sở hữu trang web
  • Giữa Sài Gòn, ai còn nhớ tiếng rao đậu hủ quê nhà?
  • Cá thòi lòi nướng muối ớt, món ngon vùng đất Mũi
  • Uống nước trà xanh tươi có tác dụng gì?
  • Nên uống trà xanh vào lúc nào là tốt nhất trong ngày
  • Liên kết nội bộ (Internal Link): Sức mạnh tăng thứ hạng SEO (Phần 1)

Chuyên Mục

  • Ẩm thực
  • Bất Động Sản
  • Du Lịch
  • Đẹp
  • Link Building
  • SEO Basics
  • Trà Xanh
  • Tranh 3D Mạ Vàng
  • Wordpress

Bình luận mới nhất

  • Kha Nguyen trong 3 bước đơn giản để SEO Top 0 với Google Featured Snippet, quên Top 1 đi
  • Kha Nguyen trong Cá ngừ đại dương chấm mù tạc, ăn rồi mới biết…quá ngon
  • Học Luật trong Cá ngừ đại dương chấm mù tạc, ăn rồi mới biết…quá ngon
  • Học Luật trong 3 bước đơn giản để SEO Top 0 với Google Featured Snippet, quên Top 1 đi
  • Kha Nguyen trong Collagen Vĩnh Hoàn – Bạn đồng hành của phái đẹp

Copyright © 2019 · Kha Nguyen · DMCA.com Protection Status